Customer story · RetailThe in-app campaign assistant that makes support instant.
PepsiCo's KazandıRio Assistant is an AI-based campaign assistant built on CBOT Platform. Integrated with PepsiCo's systems, it lets users of the KazandıRio campaign app get instant, 24/7 support about their personal usage, gifts, prizes and promotions, without leaving the app.
One of the world's leading food and beverage companies, PepsiCo runs its campaigns and promotions through the KazandıRio app. Its users prefer to get answers in a natural, intuitive way rather than navigating through menus.
PepsiCo wanted KazandıRio users to receive immediate support inside the app itself, with a simple and user-friendly experience that never diverts them to another platform. To deliver it, PepsiCo partnered with CBOT.
Built on CBOT Platform using CBOT's natural language processing and machine learning technologies, the KazandıRio Assistant was designed, trained and integrated into PepsiCo's internal systems by the CBOT team, which took complete responsibility for the design and implementation. The result is an AI-based campaign assistant that provides personalized, seamless, 24/7 instant service.
“Right inside the KazandıRio app, users get information about their gifts, prizes and promotions, and instant support on the most frequently asked topics, without ever leaving the app.”
PepsiCo wanted the users of its campaign app, KazandıRio, to receive immediate support within the app itself: a simple, user-friendly experience that answers their campaign questions without diverting them to another platform.
PepsiCo wanted KazandıRio users to get help within the app itself, without being diverted to another platform.
Users prefer to get answers in a natural, intuitive way rather than navigating through menus.
Campaign topics such as airtime not loading, password errors and missing gifts recur constantly and need instant answers.
Automating campaign support lets service reps focus on more complex, personalized interactions.
PepsiCo partnered with CBOT to build the KazandıRio Assistant, an AI-based campaign assistant on CBOT Platform. Powered by CBOT's NLP technology and integrated with PepsiCo's internal systems, it provides personalized, seamless 24/7 support inside the app.
The KazandıRio Assistant was designed, trained and integrated into PepsiCo's internal systems with CBOT's natural language processing and machine learning, with CBOT taking complete responsibility for design and implementation.
Integrated with PepsiCo's systems, it gives users information about their own usage, gifts, prizes and promotions across PepsiCo brand campaigns.
It offers immediate support on the most frequently asked topics, from finding the nearest KazandıRio Point to airtime not loading, password errors and gifts missing from the wallet.
The KazandıRio Assistant runs inside the KazandıRio app, integrated with PepsiCo's internal systems for personal, real-time answers.
- CLIENT
- PepsiCo
- TYPE
- Campaign assistant
- CHANNELS
- KazandıRio app
- AVAILABILITY
- 24/7 instant support
- INTEGRATED SYSTEMS
- PepsiCo internal systems
By automating campaign support inside the app, PepsiCo improved cost and human-resource efficiency and raised the overall quality of its campaign support.
With routine questions automated, customer service representatives can focus on more complex and personalized interactions.
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