Client Story: McDonald’s – Appetite Line

CBOT & McDonald’s Launched a Successful Ordering Virtual Assistant  

McDonald’s Appetite Line, built on CBOT Platform and CBOT’s NLP (Natural Language Processing) technology, enables customers to order menus and track their existing orders. 

McDonald’s customers can order menu, track their existing orders, learn about the status of nearest restaurants and promotions instantly just by chatting with the assistant.

The AI-based virtual assistant is available on the WhatsApp account of McDonald’s and it creates great value by increasing sales volume and customer satisfaction through a conversational purchasing experience and customer support.

The story will include:

  • • Why a conversational experience?
  • • Why CBOT?
  • • What are the capabilities of Appetite Line? Where is it available?
  • • How does it create value? What kind of a conversational purchasing experience does it offer?

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