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Case studies
HDI SigortaCustomer story · Insurance

Insurance help that's instant.

HADİ, built on the CBOT Platform, answers HDI Sigorta customers' queries and guides them straight to the right process, with no menu navigation, especially in urgent cases.

01Executive summary

HDI Sigorta built HADİ with CBOT to reach customers without menu-hunting at the exact moment they most need help. In situations like road assistance, contracted repair, ambulance and locksmith services, HADİ delivers information instantly and guides the user straight into the right process. The result is a digital experience that stays direct, natural and seamless when it matters most.

With HADİ, customers reach the information they need instantly, and in urgent cases they don't have to navigate through menus to get help.
02The need

For an insurance customer, the moment they most need help is often the least convenient: a breakdown on the road, an accident, an emergency. In those moments, hunting through menus and options to find the right service adds friction exactly when speed matters most. HDI Sigorta needed a way to take customers straight to the answer and the right process, without the navigation.

Help in urgent moments

In urgent cases such as a breakdown or an emergency, customers cannot afford to navigate through menus to find the right service.

Instant access to information

Customers needed to reach the information they were looking for immediately, rather than searching for it.

Guidance to the right process

Beyond answering, the experience had to route customers directly into the correct process for their situation.

A direct, natural experience

HDI Sigorta wanted to provide an enhanced digital experience in the most direct, natural and seamless way.

03The solution

CBOT built HADİ on the CBOT Platform to answer HDI Sigorta customers' queries and route them straight to the right process. Instead of leaving customers to navigate menus, HADİ delivers the information they need instantly and directs them in cases such as road assistance, contracted repair services, ambulance or locksmith services and vehicle requests.

01
Instant answers, no menus

With HADİ, customers reach the information they are looking for instantly. For urgent cases, they don't have to navigate among menus to get help.

02
Routing to the right service

HADİ provides information and directs users in cases such as road assistance, contracted repair, ambulance or locksmith services and vehicle requests.

03
A seamless digital experience

The CBOT Platform lets HDI Sigorta deliver an enhanced digital experience in the most direct, natural and seamless way.

04Scope & technology
05Closing & what's next

By taking customers straight to the answer and the right service, without menus, HADİ makes HDI Sigorta's digital experience direct, natural and seamless, exactly when it matters most.

IN LATER PHASES

In later phases, the assistant can broaden its coverage of policy and claims processes, handling more of each request end to end.

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