Customer story · BankingThe experience that makes banking faster, with Türkiye's first AI banking assistant.
Maxi is the first AI-based banking virtual assistant in Türkiye. İşbank, the country's largest private bank, partnered with CBOT to build an assistant that answers everyday banking questions and handles daily transactions across the bank's own and third-party channels. Trained and launched in months, Maxi delivers fully Turkish-language service to millions of customers.
İşbank, Türkiye's largest private bank, worked with CBOT to build Maxi, the country's first AI-based banking assistant, to lead in AI-driven banking. Operating with full functionality in Turkish, Maxi covers almost every area of banking and carries out daily transactions. By October 2020 it reached 100 thousand monthly users at a 94% accuracy rate and 95% coverage, serving across channels including the web, İşCep, WhatsApp and the Pepper robot in flagship branches.
İşbank wanted to give its more than 14 million customers relevant, instant answers across every channel, and to lead in AI-based banking. Delivering that experience required advanced natural language processing and machine learning with full functionality in Turkish.
İşbank wanted to give its more than 14 million customers the most relevant, instant answers at an ideal level of experience across every channel.
That vision required advanced natural language processing and machine learning, with full functionality in Turkish.
Transactions had to be faster: a cash-advance that takes 19.8 seconds via İşCep completes in just 6.6 seconds via Maxi.
The bank wanted to lead in AI-based banking.
İşbank partnered with CBOT in 2017 to build an AI-based virtual assistant, first launched as 'Ask İşbank' and rebranded as 'Maxi' in 2019. It was trained and launched in months, with CBOT running the project end to end.
In 2017 İşbank partnered with CBOT to build 'Ask İşbank', rebranded as 'Maxi' in 2019; it was trained and launched in months, with CBOT running the project end to end.
With NLP and machine learning, Maxi covers almost every subfield of retail banking, from calculations, currency conversions, fees and commissions to branch/ATM locations and campaigns, and web crawling keeps its answers up to date.
Today Maxi serves across the website, İşCep, Facebook Messenger, WhatsApp, Google Assistant and Pepper, the robot in flagship branches, meeting customers wherever they are.
Maxi serves across the İşbank website, İşCep, Facebook Messenger, WhatsApp, Google Assistant and the Pepper robot; it answers everyday questions and completes transactions.
Maxi brought together an assistant that answers everyday banking questions and speeds up transactions across the bank's own and third-party channels, reaching millions of customers with high accuracy in Turkish.
Maxi continues an ongoing training process and keeps meeting customers on every channel they use.
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