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Case studies
Ford OtosanCustomer story · HR

HR answers that are instant.

FObot, developed by Ford and CBOT, gives 11,000 employees instant answers across more than 500 HR topics, the first fully AI-based HR chatbot in Turkey to serve such a large audience.

01Executive summary

Ford and CBOT launched FObot, the first fully AI-based HR chatbot in Turkey to serve such a large user base. Developed through the collaboration of Ford and CBOT, FObot provides instant responses to the questions of the company's 11,000 employees. Instead of sending emails, calling an HR contact or navigating web pages, employees can get answers across more than 500 different topics, or carry out basic HR operations, simply by chatting with FObot.

FObot provides instant responses to the questions of Ford's 11,000 employees, the first 100% AI-based HR chatbot in Turkey to address such a large audience.
11,000
employees served
02The need

Serving the HR needs of 11,000 employees the traditional way means a constant stream of emails, phone calls and web-page searches for answers that are, most of the time, routine. That load is slow for employees who just want a quick answer, and heavy for the HR team fielding the same questions again and again across hundreds of topics.

A very large audience

The HR function had to serve 11,000 employees, a scale that makes one-to-one, manual handling of routine questions impractical.

Hundreds of topics

Employee questions span more than 500 different HR topics, far too many to resolve quickly through menus or a single contact.

Faster than email or phone

Instead of sending emails, calling an HR contact or navigating web pages, employees needed instant answers.

Basic HR operations

Beyond answering questions, employees needed to be able to carry out basic HR operations directly.

03The solution

CBOT and Ford built FObot as a fully AI-based HR chatbot to serve the company's 11,000 employees. Rather than emailing, calling or searching web pages, employees simply chat with FObot to get instant answers across more than 500 HR topics and to perform basic HR operations.

01
Instant answers at scale

FObot provides instant responses to the questions of Ford's 11,000 employees, the first fully AI-based HR chatbot in Turkey to serve such a large audience.

02
500+ topics, one conversation

Employees get answers across more than 500 different topics just by chatting with FObot, instead of sending emails, calling HR or navigating web pages.

03
Basic HR operations

Beyond answering questions, FObot lets employees carry out basic HR operations directly within the same conversation.

04Scope & technology
05Closing & what's next

By turning emails, phone calls and web searches into a single conversation, FObot gives 11,000 Ford employees instant answers across hundreds of HR topics, and lightens the load on the HR team.

IN LATER PHASES

In later phases, FObot can extend its range of self-service HR operations, handling more of each employee request end to end.

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