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Case studies
AmazonCustomer story · E-commerce

Skincare shopping made simpler.

advisor.bot for Amazon UK guides shoppers to the right skincare brand and product by humanizing the online shopping experience.

01Executive summary

Finding the right product is hard when it comes to skincare. The sheer number of brands and products leaves shoppers unsure which one truly fits their needs, and because skincare is a matter of health as much as beauty, choosing well among millions of options really matters. advisor.bot, an AI-based e-commerce assistant built for Amazon UK, humanizes the shopping experience: instead of leaving the customer to sift through endless listings, it asks about their needs and guides them to the appropriate brand and product.

advisor.bot directs the customer to the appropriate brand and product by humanizing the shopping experience.
02The need

Skincare is one of the hardest categories to shop online. Brands and products have proliferated to the point where the choice itself becomes confusing, and shoppers can't easily tell which option is right for their skin. Because skincare touches health, not just appearance, that uncertainty carries real weight, and a wall of listings does little to resolve it.

Too many options

The huge proliferation of skincare brands and products confuses shoppers about which one is genuinely appropriate for them.

Health as much as beauty

Skincare is not only about beauty but also health, so choosing the wrong product carries a cost beyond a bad purchase.

A more human way to choose

Shoppers needed guidance that felt personal, closer to asking an advisor than scanning a catalogue.

03The solution

CBOT built advisor.bot to humanize the skincare shopping experience on Amazon UK. Rather than leaving the customer to navigate millions of listings alone, the assistant engages them, understands what they are looking for, and directs them to the appropriate brand and product.

01
Guided product discovery

advisor.bot directs the customer to the appropriate brand and product, turning an overwhelming catalogue into a guided path to the right choice.

02
A humanized experience

The assistant makes online skincare shopping feel personal, closer to talking with an advisor than filtering an endless list of products.

04Scope & technology
05Closing & what's next

By turning an overwhelming catalogue into a guided, human conversation, advisor.bot helps shoppers reach the right skincare product with confidence.

IN LATER PHASES

The same guided-advisor approach can extend across further product categories, bringing a humanized discovery layer to more of the shopping experience.

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