Customer story · RetailThe agentic sales consultant that makes choosing coffee easier.
MediaMarkt's Coffee Assistant is Turkey's first Agentic AI Sales Consultant. Built on CBOT's AI platform with OpenAI's LLMs, it understands what a shopper is looking for, taps MediaMarkt's live product, stock and pricing systems, and recommends the right coffee and coffee machine in real time.
For most people, choosing a coffee machine is harder than ticking a few filters. Daily habits, taste, budget, ease of maintenance, and whether the product is even in stock right now are all part of the same decision.
MediaMarkt wanted to simplify that complex process on the shopper's behalf. So we, at CBOT, built Turkey's first Agentic AI Sales Consultant.
Running on 100% GenAI, the Coffee Assistant doesn't push shoppers toward ready-made options; it works to understand their need within the conversation. It brings together the large language model's coffee knowledge and MediaMarkt's real-time product, stock and pricing data, then recommends not just the products that look suitable, but the ones that genuinely fit the shopper's need.
Available on the website and the mobile app, this experience turns the classic product-search process into a more natural dialogue. The shopper searches less, moves forward with sharper questions, and decides with more confidence.
“The large language model brings the coffee knowledge; MediaMarkt's systems bring the live product truth; the assistant combines both to recommend the right in-stock product.”
Coffee is a passion for many people, but choosing the right beans or machine from a huge product range can be hard. MediaMarkt wanted to guide shoppers to the most suitable product, make the experience more informed, and increase sales.
Choosing the right beans or machine from a huge catalogue, and getting the best cup, was genuinely hard.
MediaMarkt wanted to guide shoppers to the most suitable product and make the experience more informed.
Recommendations had to rest on live data: whether the product is in stock right now and its current price.
The goal was to grow sales while delivering a better experience.
MediaMarkt partnered with CBOT to launch Turkey's first Agentic AI Sales Consultant: a 100% GenAI coffee assistant, built on CBOT's platform and OpenAI's large language models, integrated with MediaMarkt's product, campaign and pricing systems to make real-time recommendations.
Running on 100% GenAI, the assistant doesn't just give text answers; it asks the right questions and understands the need within the conversation.
It integrates with MediaMarkt's product inventory, campaign and pricing systems to deliver stock, promotion and current-price information in real time.
It matches the large language model's coffee knowledge against the live product database, recommending not just what looks suitable but what genuinely fits the need.
The Coffee Assistant combines OpenAI's language model with MediaMarkt's live product, stock and pricing systems, recommending in-stock products that match the shopper's taste at current prices.
This experience turned the classic product-search process into a more natural flow: the shopper searches less, moves forward with sharper questions, and decides with more confidence.
The aim is to extend this agentic sales-consultant approach, which began with coffee, to other product categories that involve similar decisions.
More case studies
Every organization's needs are different, but the impact of a well-designed AI experience is shared: faster processes, easier service and stronger customer engagement. Explore the other success stories we have brought to life across different industries.
