Client Story: Brisa – Digital Tyre Assistant

CBOT & Brisa Co-created a Successful Tyre Assistant 

Digital Tyre Assistant (Dijital Lastik Asistanı), built on CBOT Platform and CBOT’s NLP (Natural Language Processing) technology, answers user queries and directs the users to the right processes.

By Digital Tyre Assistant, the users can reach the information they are looking for regarding tyres and tyres sales instantly. The users can get information about the size of the tyre, the nearest sales point, the tyre hotel, and guarantee services, and other tyre related topics. The Assistant is available on the websites and WhatsApp accounts of Lassa and Bridgestone brands. CBOT Platform enables Brisa to provide an enhanced digital experience in the most direct, natural, and seamless way.

The story will include:

  • • Why a conversational experience?
  • • Why CBOT?
  • • What are the capabilities of Digital Tyre Assistant? Through which channels does it help customers?
  • • What are the success highlights?

Ford Client Story