CBOT CMO Çiler Ay Discussed Consumer Behaviour and AI at the Retail Shopping Summit 2026

Çiler Ay spoke on the panel "Understanding the Consumer Again: People, Behaviour and AI" at the Retail Shopping Summit, held at Fişekhane on 22 October 2026. Joined by Partner Republic CEO Demet Yarkın and Kadir Has University Professor of Marketing Prof. Dr. Nimet Uray, the panel looked at the role of AI in understanding consumer behaviour from the perspectives of technology, brand strategy and academic research.