# İşbank | Maxi

- Sector: banking
- Voice agent: no
- Source: https://www.cbot.ai/case-study/isbank/

Maxi is the first AI-based banking virtual assistant in Türkiye. İşbank, the country's largest private bank, partnered with CBOT to build an assistant that answers everyday banking questions and handles daily transactions across the bank's own and third-party channels. Trained and launched in months, Maxi delivers fully Turkish-language service to millions of customers.

## Challenge
İşbank wanted to give its more than 14 million customers relevant, instant answers across every channel, and to lead in AI-based banking. Delivering that experience required advanced natural language processing and machine learning with full functionality in Turkish.

## Solution
İşbank partnered with CBOT in 2017 to build an AI-based virtual assistant, first launched as 'Ask İşbank' and rebranded as 'Maxi' in 2019. It was trained and launched in months, with CBOT running the project end to end.

## Results
Maxi covers almost every subfield of retail banking, handles daily transactions, and serves customers across the İşbank website, İşCep, Facebook Messenger, WhatsApp, Google Assistant and the Pepper robot. As of October 2020 it reached 100 thousand monthly users and 180 thousand monthly messages, with a 94% accuracy rate and 95% coverage rate.