# PepsiCo | KazandıRio Assistant

- Sector: retail
- Voice agent: no
- Source: https://www.cbot.ai/case-study/client-story-pepsico/

PepsiCo's KazandıRio Assistant is an AI-based campaign assistant built on CBOT Platform. Integrated with PepsiCo's systems, it lets users of the KazandıRio campaign app get instant, 24/7 support about their personal usage, gifts, prizes and promotions, without leaving the app.

## Challenge
PepsiCo wanted the users of its campaign app, KazandıRio, to receive immediate support within the app itself: a simple, user-friendly experience that answers their campaign questions without diverting them to another platform.

## Solution
PepsiCo partnered with CBOT to build the KazandıRio Assistant, an AI-based campaign assistant on CBOT Platform. Powered by CBOT's NLP technology and integrated with PepsiCo's internal systems, it provides personalized, seamless 24/7 support inside the app.

## Results
Inside the KazandıRio app, the assistant gives users information about their personal usage, gifts, prizes and promotions across PepsiCo brand campaigns, and offers instant support on the most frequently asked topics, freeing customer service teams to focus on more complex, personalized interactions.