# Hadi | Hadi Support

- Sector: financial
- Voice agent: no
- Source: https://www.cbot.ai/case-study/client-story-hadi-support/

Hadi, an e-money app from TOM Digital, offers users bank-like fund management. As the company grew rapidly, it needed to give customers a better support experience while keeping operational costs in check. Together with CBOT, TOM Digital launched Hadi Support: an AI-based in-app support assistant that welcomes customers, answers their e-money questions instantly, and hands the conversation to a live agent when needed.

## Challenge
As TOM Digital grew rapidly, it needed to provide customers with an enhanced support experience while optimizing operational costs, keeping efficiency and sustainability in balance.

## Solution
Hadi Support, an AI-based e-money app support assistant built on CBOT Platform, welcomes customers, automates their queries, and directs the conversation to a live agent when needed.

## Results
Hadi Support provides 24/7 available, instant and simple customer service across e-money support topics, automates customer support, and lets representatives focus on more complex tasks, supporting efficient human resource management and stronger brand loyalty.