# Brisa | Dijital Lastik Asistanı

- Sector: automotive
- Voice agent: no
- Source: https://www.cbot.ai/case-study/client-story-brisa-digital-tyre-assistant/

Brisa's Dijital Lastik Asistanı (Digital Tyre Assistant), built on CBOT Platform, answers customer questions about tyres and tyre sales and guides users to the right process. Running across the Lassa and Bridgestone websites and WhatsApp lines, it handles roughly 40,000 customer queries a month with a human-and-AI model.

## Challenge
Brisa wanted to move beyond production and sales alone and give customers a better digital experience: answering the many repeated questions about buying and using tyres in a more natural, faster and direct way, across the Lassa and Bridgestone brands, without forcing people to switch channels.

## Solution
Brisa partnered with CBOT to build the Dijital Lastik Asistanı on CBOT Platform, trained with CBOT's NLP and machine learning technology to answer tyre purchase and usage questions. The assistant is integrated with the CBOT Live Chat module so it works alongside human agents, handing over any query outside its scope. CBOT took full responsibility for the project delivery.

## Results
Live on the Lassa and Bridgestone websites and WhatsApp lines, the Digital Tyre Assistant answers around 40,000 customer queries a month. It guides users to the right tyre size, finds the nearest sales point with distance and navigation, and covers topics like tyre pressure, warranty and the tyre hotel service, while a human-and-AI model keeps harder questions in good hands.