# Amazon | Skincare Advisor

- Sector: retail
- Voice agent: no
- Source: https://www.cbot.ai/case-study/amazon-skincare-bot/

advisor.bot for Amazon UK guides shoppers to the right skincare brand and product by humanizing the online shopping experience.

## Challenge
Skincare is one of the hardest categories to shop online. Brands and products have proliferated to the point where the choice itself becomes confusing, and shoppers can't easily tell which option is right for their skin. Because skincare touches health, not just appearance, that uncertainty carries real weight, and a wall of listings does little to resolve it.

## Solution
CBOT built advisor.bot to humanize the skincare shopping experience on Amazon UK. Rather than leaving the customer to navigate millions of listings alone, the assistant engages them, understands what they are looking for, and directs them to the appropriate brand and product.